To grow your social media following, you’ll need to nurture it.
If you want to build a strong social media following for your business, answer these 7 questions:
• Who are the most ardent fans of your products or services?
• Do you know them?
• Are you in touch?
• Will you invest the time and, yes, money to connect with your customers and make new ones?
• Are you willing to handle customer care in semi-public (for example, by using a Twitter feed that doesn’t yet have a huge following)?
• Are you (or a staffer or consultant) excited to jump in and build your fan base and subscriber list?
• Do you acknowledge that communities (like plants and everything good) take time to grow and won’t sprout overnight?
If your answer is yes to these questions, let’s get started. After all:
• 75 percent of Americans use smart phones,
• 52 percent of American adults use two or more social media sites,
• the average person checks a smartphone an astounding 150 times a day.
• your business already has a digital footprint — why not jump in and contribute to the conversation? When prospective customers research your company, they’ll hear your perspectives.
The challenge — whether it’s on LinkedIn, Facebook, Instagram, Twitter, YouTube, Vimeo, Pinterest, Snapchat or another platform — is to find the super-fans, the people who love what you make or sell and have a following of their own. These ambassadors may be younger, older or different from what you expected. That’s part of the charm of social media.
While early adopters jumped in a while ago, some companies haven’t felt ready to move ahead. Turning again to nature, consider the tale of the man who yearned to grow a certain tree. His gardener shook his head and said it would not reach maturity for years.
The man’s response: ”In that case, there is no time to lose; plant it this afternoon.”
That’s the spirit.
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